SEO services for visibility without an advertising budget.
Good search engine optimization is a craft: clean technology, a clear structure and content that genuinely answers questions. That is exactly what AutoDudes builds for your website, so inquiries keep coming even when you are not currently investing in ads. Including the technically complex areas of your Shopware store or TYPO3 installation.
The four disciplines of SEO support
SEO is more than good text. For a page to be found, the technology must be right, the content must match the search, the surrounding environment must work along with it, and the Google Business Profile listing must be up to date. Ongoing support covers all four areas because they work together.
Technical SEO
The best text is no help if the technology is holding things up. We check loading times and Core Web Vitals—in other words, what users actually experience when loading and using your site. We also check indexability, redirects, canonicals, the sitemap, robots.txt and structured data. Images are part of this too; in stores, they are often the biggest bottleneck, especially on mobile. And we do not just tell you what is broken—we fix it too.
On-page and content SEO
Google needs a recognizable topic, not a wall of text. We first clarify what your target audience is actually searching for and which keywords are behind those searches. Then we structure your pages so that each page answers exactly one of these searches, from the heading structure and meta information to the text itself. We connect them through internal linking so that the relationship becomes visible. This helps with traditional rankings and increasingly also with appearing in AI-generated answers at all.
Off-page SEO
Links from other websites are a ranking factor, and that has not changed. We keep an eye on your link profile, identify harmful patterns and tell you which content has what it takes to be linked to. However, our focus lies elsewhere: in practice, working on your own site usually brings more than link acquisition.
Local SEO
When customers search in your area, it is often not the website but the Google Business Profile that makes the difference. We set it up, keep categories, services and opening hours up to date, and ensure that the information there matches the information on your website. Contradictions between the two are a common reason why local listings perform worse than they could.
The roadmap for the start of your SEO support
No off-the-shelf SEO package, but individual consulting. We first clarify where you want to go, then look at how we can support you in achieving your goals with SEO.
1. Initial consultation and goals
Before we analyze anything, we clarify what you are actually trying to achieve. More inquiries, more revenue in the store, visibility in a specific market or simply less dependence on the advertising budget. This determines which metrics will matter later. Without this conversation, you end up optimizing for rankings that help no one.
2. Analysis and audit
We crawl your website with the tools we also use ourselves: Screaming Frog, PageSpeed Insights and Google Search Console. The data is evaluated through our own AI Suite, the same extension that also runs in client projects in the TYPO3 backend. This shows us which keywords you already appear for in search results and where your traffic really comes from. The result is not a report to file away, but an overview with concrete optimization potential.
3. Keywords and competition
Using real search volumes, we check what people are actually searching for in your market and look at who currently ranks in the top 10. From this, we determine which format has any chance at all. For some searches, the results consist exclusively of guides, in which case an article is needed instead of a service page. You receive this assessment beforehand, so you know what you are getting into.
4. Strategy and prioritization
We sort the points we find according to impact and effort. What brings a lot and can be done quickly comes first. What requires a lot of work and has little impact is not omitted, but moved to the back of the list. This becomes a strategy that you can always use for orientation throughout our collaboration.
5. Implementation
We implement the technical points from the list ourselves, or provide your team with concrete support. For content, we deliver structure and copy, not just a recommendation. What can be revised, we revise. Where the content falls short, we rewrite it, and for searches for which you currently have no page, we create one. The analysis—not a standard procedure—determines what is necessary.
6. Measurement
We measure what the measures have achieved and record it in the reporting. The benchmark is the goals from the initial consultation, not arbitrary metrics that look good. This lets you see in black and white whether the work has paid off.
What happens in ongoing search engine optimization support
SEO does not stop after the initial cleanup. Search engines change how they evaluate sites, competitors catch up, and your own offering changes. Ongoing support keeps the site at the level it has reached and continues to build it out. How closely we communicate depends on the phase: more frequently at the beginning, more calmly later on.
Every month
We check the rankings of your focus keywords, look in Search Console and work through the next approved items from the prioritized list. New errors are identified before they take effect, such as a page that suddenly has a noindex directive after a deployment. If something comes up that is not on the list, we obtain your approval before touching it.
Every quarter
We take a step back and look at developments over several months. We check what has changed, what has not, and where new priorities are worthwhile. If a measure has achieved nothing over several quarters, we will tell you and change course.
When your site changes
New products, new categories, a relaunch or a major update: we look at it beforehand instead of repairing things afterward. Especially with relaunches, a clean redirect concept determines whether rankings move along with the site or are lost.
Regarding the scope
The monthly support framework is fixed, but the allocation is not. One month, the time may go into technology; the next, into content, depending on what brings the most benefit at that time. If a project is coming up that goes beyond this, we discuss it beforehand instead of silently postponing it.
Regarding coordination
At the beginning of support, we speak more frequently because there is more to explain. Once the foundations are in place and you understand the connections, things become quieter. Then the monthly reporting and brief questions are enough. If you want to maintain regular communication, we can set up a monthly strategy meeting at your request.
Search engine optimization and technology from a single source
Many SEO recommendations fail not because of a lack of knowledge, but because of the handover. The audit says “improve loading speed,” development says “it is not that simple,” and six months later the website is exactly where it was before. This is how companies lose months without making progress.
At AutoDudes, search engine optimization and technology are handled by the same team. We develop TYPO3 websites and Shopware stores and also manage the associated marketing. If an SEO measure requires an intervention in the template, we make that intervention. If a technical decision costs rankings, we notice it before it goes live.
Fewer interfaces primarily mean less organizational effort for you. You explain your project once, and afterward everyone working on it knows it, even beyond their own area of expertise. This prevents information from being lost along the way, and you do not have to translate anything between marketing and development. What requires a coordination meeting elsewhere is a quick call at our company. This turns a recommendation into something that is actually live more quickly.
Shopware and TYPO3: where SEO becomes technical
Stores have their own SEO rules. Filters quickly generate thousands of URLs, categories often have no unique content, products compete with one another through their variants, and items that are no longer listed leave behind URLs that lead nowhere. On top of that, there are product descriptions supplied by manufacturers that appear word for word in many other stores—in other words, duplicate content from the outset. Our guide to Shopware SEO explains what matters in detail. We know Shopware 6 from development and solve the problem at its root instead of adding a plugin on top. This ensures that the pages that actually generate sales for you are found.
In TYPO3, a great deal of visibility lies in the configuration: slugs, language handling, hreflang, canonical logic and clean meta descriptions across the entire page tree. We know exactly which extensions really add value and which ones merely slow down the CMS. We have been working with TYPO3 for years and immediately recognize the places in the system where the causes lie. This means your budget goes into implementation instead of troubleshooting.
Our TYPO3 experience does not come only from client projects. We develop open-source extensions for TYPO3, including the Content Blocks GUI, and regularly attend TYPO3 Camps and Developer Days in German-speaking countries.
Frequently asked questions about SEO support
What is SEO support?
SEO support means that someone is permanently responsible for your website's visibility instead of optimizing it once and then leaving it to its own devices. This includes technical maintenance, expanding the content, monitoring rankings and responding to changes, both on your site and at Google. The difference from a one-time audit: an audit shows you what should be done; support implements it continuously.
How long does SEO support last?
As long as it provides value for you. We work without a fixed minimum term, and the scope can be adjusted upward or downward at any time. Some projects need six months of intensive work and only quiet support afterward; others grow over many years. We discuss what makes sense with you.
How is the success of SEO support measured?
By the goals from the initial consultation, not by arbitrary metrics. If the goal is inquiries, inquiries count. If it is store revenue, revenue from organic search counts. We also track intermediate metrics that show whether the direction is right: rankings for focus keywords, impressions and clicks from Search Console, and the visibility of important pages. All of this is included in the monthly reporting, traceable and supported by metrics.
How much does SEO cost per month?
That depends on whether it is a one-time cleanup or ongoing monthly SEO support. A technical analysis with a prioritized list of measures is a manageable, clearly limited project. We bill ongoing support according to the effort we agree on together beforehand, usually as a fixed monthly framework suited to the size of the website. We do not quote flat rates without looking at the project; those would be guesses.
How does monthly coordination work?
Once a month, you receive the reporting along with a brief explanation of what we have done and what comes next. If everything is running smoothly, that is enough and you do not need to do anything else. If something larger is coming up—a relaunch, new products or a campaign—we sit down together. We contact you proactively; you do not have to chase us.
Can I pause or end the support?
Yes, both are possible. If you want to pause or end it, we bring the outstanding points to a clean conclusion beforehand instead of leaving something half-finished. What we have built remains yours, and the accounts belong to you.
Can I do SEO myself?
To some extent, yes, and we are happy to tell you which parts those are. Clean titles, meaningful headings and content that answers specific questions can easily be maintained yourself. With technology, things quickly become uncomfortable, especially in a store: anyone who changes URLs or canonicals without understanding the connections risks losing rankings instead of gaining them. If you only need advice and want to handle the rest yourself, we can do that too.
Which is better, SEO or Google Ads?
It is not an either-or question. Google Ads provides visibility from the first day and stops as soon as the budget runs out or the ads are stopped. SEO takes months and then continues to work without having to pay for every click. In most cases, a combination of both makes sense: Ads for a quick start and SEO for visibility that remains even without an ongoing campaign.
How long does it take for SEO to work?
Technical corrections often show an effect within a few weeks because Google can simply read the site better afterward. Building content takes longer; here, we are talking about months before this becomes visible in stable rankings. You can see what changes in the meantime in the monthly reporting, so you are not waiting blindly.
Does my website need backlinks?
Links from other websites help with visibility, but they are rarely the reason why a page cannot be found. In most projects we take over, the obstacles are within the website: slow loading times, duplicate content and internal linking that leads nowhere. We clean those things up first. Buying backlinks is not an option for us. It may create short-term movement, but it is a long-term risk to your domain. A more sustainable approach is to make your site so strong that others link to it of their own accord. This takes time, but has a lasting effect.
How is Shopware SEO different from SEO for a regular website?
A store automatically generates a great many URLs: filters, variants, sorting and pagination. The art is not to block them all, but to decide which of them deserve their own page. Some filter combinations are genuinely searched for, so we develop them into independent pages. We control everything else so that it does not dilute the good pages. Then there are category pages, which in stores often consist only of product tiles. For general searches, they are the most important landing page, but without unique text they have little chance there. Products that are no longer listed also leave behind URLs that end up on an error page unless someone decides where they should lead instead. These are the points we check first in Shopware projects.
Will SEO be replaced by AI?
Changed, not replaced. When people ask a question today, they increasingly receive a direct answer instead of a list of ten links. This shifts the benchmark: it is less about ranking in position one and more about being used as a source for the answer. The foundations for this have remained the same, and in some cases have even become more important. A clear heading structure, sections that are understandable on their own, clear statements instead of advertising language, and machine-readable information about the provider determine whether your content can be used at all.