Content gap (rankings)

The content gap analysis starts from the rankings your domain already has. It looks for keywords the audited page already appears for in search engine results, but ranks weakly for, and rates how well the page content covers those keywords. The goal is to make better use of existing visibility. A content gap analysis costs 3 credits.

1. Structure of the result

The table lists the average position, the search volume and the difficulty (0 to 100, how hard the jump into the organic top 10 is, see SEO & performance) for each keyword. Added to that is the coverage status (covered, partially covered or open) with a short assessment. The basis is the ranking data of the domain in the chosen search market.

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The table shows the keywords with search volume, difficulty and current position. The assessment says what is missing on the page.

2. Adding topic sections

Open and partially covered keywords can be added as new sections on the audited page through “Generate topic sections (AI)”: one heading per keyword with matching body text.

When no data comes back

There are three messages that are not errors:

No weakly performing rankings were found. The page is then already making good use of its visibility.
There is no ranking data for the domain yet. It is probably new or not indexed.
The domain ranks, but this particular page does not yet. Then there is no visibility yet that could be built on. For new content, the question analysis or the topic cluster analysis help instead.