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Competitors (SEO)

This analysis shows who competes with you for the same search queries in the chosen search market, and which keywords the competitors serve and you do not.

1. Top competitors

The first block lists the strongest competitors. For each domain you see the shared keywords, the number of top-10 rankings and the estimated traffic per month. That puts into perspective who you are actually up against in terms of content, which does not always match the list of known rivals.

2. Keyword gap

The second block presents the keyword gap against the closest competitor. For each keyword you see their position, the search volume, the difficulty and how well your page covers the topic.

3. Closing gaps

As with the topic cluster analysis you can derive content from this directly, either as a new topic section on the audited page or, through “Suggest as page tree”, as a suggestion for new subpages.