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Topic clusters (SEO)

The topic cluster analysis explores the topic space around a focus keyword. It fetches market data on the topic, breaks it down into subtopics and rates how well your page covers each subtopic. That way you find gaps before they show up as missing rankings. A topic cluster analysis costs 3 credits.

1. The focus keyword is mandatory

Unlike the other analyses, the focus keyword is mandatory here. Without a keyword there is no topic for the AI Suite to build clusters around. If the keyword is missing, you get a corresponding note. If the analysis finds no cluster data, a broader keyword usually helps.

  • Set up the audit: Topic clusters (SEO)

    We choose topic clusters. The page is preset, alternatively an external URL works. Then language and search market, and as the topic a broad focus keyword, which the topic cluster needs.

2. Structure of the result

For each subtopic you see the search queries behind it, the search volume and the coverage status (covered, partially covered or open) with a short assessment.

  • Subtopics: Coverage at a glance

    The result lists the subtopics with search queries, search volume and coverage. For open topics, a section can be generated right away.

3. Turning gaps into content

For subtopics that are not covered there are two routes:

  • “Generate topic section (AI)” adds a new section to the audited page.
  • “Propose as page tree” opens the page tree generator with a prefilled suggestion, one page per subtopic. You check and change the suggestion as usual before creating it.

The second route is worthwhile when a subtopic is too big for a paragraph and deserves a page of its own.

  • Generate a topic section: Generate topic section (AI)

    For an open subtopic, the AI generates a new section on this page. We choose the element type, column and position, the prompt is already prefilled.

  • Alternatively: suggest as page tree: Alternatively: suggest as page tree

    Open subtopics can also become subpages of their own. The page tree generator opens with a prefilled suggestion, one page per subtopic. Nothing is created until we confirm.